Listen to Jordan Hatch from Infusionsoft and Dom Cassone from JoomFuse discuss why "Everyone Needs a Membership Site"

Originally aired live on September 29th, 2016

It is important to deliver what your members want, NOT what they need. Hang in there with me and I’ll explain.
Over the course of this series we have discussed why you should have a membership site, how you might structure it, mistakes to avoid and some specific usage scenarios of membership sites. However, if your site is not successful, none of that matters

Membership Revenue 8-Part Podcast

Podcast Part 1

Podcast Part 2

Podcast Part 3

Podcast Part 4

Podcast Part 5

Podcast Part 6

Podcast Part 7

Podcast Part 8

Managing a membership site can seem like a herculean task, but when you combine it with one of your other tools it can become a breeze...

Watch Jorge Lazaro Diaz and I as we discuss Joomla, Membership sites, JoomFuse and other fun things on Larry Jacobs Internet Marketing "HOW DO YOU DESCRIBE INFUSIONSOFT SUCCESS" series. To see more of the series go to the blog at larryjacobs.com

Keep your customers closer and keep them longer - give them so much value that it is painful for them to disconnect or disengage with you.

EVERY business, online or offline, can benefit from a membership site to build customer loyalty and engagement.

My latest article, in GKIC's No B.S. Marketing Letter gives you strategies for all businesses and, for those who use Infusionsoft, you'll learn easy ways to integrate your membership site with your Infusionsoft CRM. (Shameless plug: if your website is built on the Joomla platform, check out our JoomFuse products).

BONUS: To become a member of GKIC and get your own copy of the No B.S. Marketing Letter each month, click here.

There are infinite ways to use a membership site. In previous articles, we talked about ways to externally use membership sites to make your business better. Have you thought about using one internally to improve your employees experience and productivity?

Here are a few ways that I thought of (you can probably think of many more):

Parts 1 & 2 of this mini-series related to the site itself and the content contained within.

Now let’s look at 4 mistakes that sabotage monetizing your site…

While not all membership sites require users to pay for access, having a paid membership site is a great source of recurring revenue. if you are going to charge for access, you must avoid these critical mistakes.

A quick review: The first four critical mistakes we discussed last month are: 


1 - Not enough value
2 - Complicated user interface
3 - Poor user experience
4 - Bad customer service

Now on to the next 3 which are related to your content…

Dom was interviewed by Ron Rosenberg for his members, where he explains the basics of creating, promoting, and managing a membership site.  Have a listen:

As Ron said in the interview, he and I and our wives were all in a high-end coaching group together several years ago.

Ron Rosenberg currently runs GoMarketYou.com, a site dedicated to helping you discover the proven tools, strategies, and resources you need to transform your business or organization.

Ok, if you have been following along with this article series, you now know ( a ) why you need a membership site, ( b ) several different ways to set them up, and ( c ) some real-world case studies on how other people are using their membership site.

Hopefully, you have taken my suggestions and have created (or are creating) a membership site for your ‘herd’ of followers. If you have, I’d love to hear about your experiences.

In this fourth article in our membership series, we’ll dig deeper and begin discussing common critical mistakes to avoid.

In the first article we discussed why everyone needs a membership site, then we went on in the second to discuss different types and ways to use membership sites. I hope you got good value from those and are ready for some ‘show and tell’!

In this installment, we’ll go behind the curtains of how some clients are using their membership sites everyday.

In my last article in JCM, I worked really hard to convince you that regardless of what business you are in, or even for non-business sites, you need to have a membership component to your site. Assuming that I did a reasonable job, you either have one in the works or are at least planning one.

Now you want to know the most effective way to use membership in your own website, right?

Answering this question is exactly the focus of this article. There are many combination of ways to help your business by incorporating membership into your site. Here are 5 perspectives to spark your creativity and help you focus your plan…

There are the obvious reasons - to collect money and to create a community. Ah, but it goes much deeper than that.

I provide web and email marketing for my international clients and for many years have recommended that they offer a membership component in their website for exposure, value, and insurance. But before we get deeper into why…let’s be sure that we are all speaking the same language. Then I’ll give you 10 reasons why to add membership to your site.